"Mum and Dad and Granny and Pop and Truey and Bluey . . . Feels Like Home to Me . . .
“Caught in the Crease: Cricket’s Advertising Conundrum”. Cricket, a global phenomenon, is grappling with an advertising paradox. The continuous, repetitive ads, while a revenue source, risk alienating viewers. The monotony of these ads, coupled with featuring controversial figures, could tarnish the sport’s reputation and lead to audience attrition. Cricket management and broadcasters, driven by revenue […]